Preparing another Canyon bicycle

Companies need to focus more on “demand chains” and less on supply chains if they are to keep up with the changes in retail.

This is the view of Brian Bourke, vice president of marketing at Seko Logistics, which recently partnered with bicycle manufacturer Canyon.

“Canyon made its name in Europe and the brand wasn’t that big in the US before its launch,” Mr Bourke told The Loadstar.

“But since the success of both soft and hard launches, it really has made a ...

Please Register

To continue reading, please login or register for full access to our free content
Loadstar subscriber
New Loadstar subscriber REGISTER

Comment on this article


You must be logged in to post a comment.