News / Shippers love technology, but some people are irreplaceable

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Shippers don’t see a single area of business where pure technology would be a preferable solution to the human touch.

In a survey carried out by Coyote Logistics, shippers said they would prefer even data-based tasks, like managing inventory, load scheduling and monitoring shipments, to be dealt with by a mix of humans and technology.

And there are some areas where shippers don’t see humans as replaceable.

Some 55% of respondents said communicating with customers and 3PLs was best done by people – ...