Major global brands setting out their stall for more direct-to-consumer sales
Sportswear and equipment producer Under Armour is one brand of many eyeing more direct access ...
Source: Dreamstime
SUPPLY CHAIN DIVE reports:
Levi’s shift follows several other companies who have re-evaluated their fulfillment strategies in a bid to gain greater control over their operations or trim expenses. While a perfect approach to fulfillment doesn’t exist, operational needs, demand swings and shipping disruptions are just a few of the factors businesses are taking into consideration.
For instance, DavidsTea split from its existing fulfillment service provider in 2023 to insource its operations. While the company saw lower revenues at first, DavidTeas’s saw gross profit ...
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