Ryder System – don't mention the 'I' word
Will 2024 be the trough?
Following the Amazon delivery-blimp drone sensation of 2019 – which resurfaces regularly – the idea of widespread drone delivery still hangs around like a bad smell.
To be clear, the said short film was a cute Twitter muse (not officially endorsed), but nevertheless, great for publicity and whetting the appetites of techno-utopianists everywhere.
Bezos himself boldly claimed that Amazon would offer drone delivery by 2018 (what’s a year or five between friends, right?).
But despite the hype and the ...
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