News / Forwarders go hi-tech in-house to beat digital logistics competition

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Independent freight forwarders are investing in their IT systems and diversifying services to stave off competition from digital logistics disruptors.

“The digital revolution is coming and you have to react to it,” said Kirsty O’Brien, Asia managing director at Blu Logistics.

“Your IT system is going to give you an edge in the future and decide whether you make it [in business].”

Founded in Bogota 25 years ago, Blu Logistics is well established across the Americas, primarily serving ocean freight shippers of textiles, chemicals, automobiles, ...