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Slowly but surely the innovations that the internet has driven through society are beginning to make themselves felt in the freight and logistics sector – and, like it or not, there’s that little established operators in the industry can do about it. A variety of online container shipment booking portals have been launched, although all have yet to truly establish themselves. And now comes Fleet, developed by a former US west coast shipper, as a platform by which cargo owners can find and rate freight forwarders, a like TripAdvisor for shippers… And while it currently seems to be focused on the US, one can only imagine there will be similar initiatives in different parts of the world.

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