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Ocado, the consumer foodstuffs delivery company that has spearheaded the growth in the e-commerce perishable trade has, at last, some 15 years after it was originally founded, made a profit. However, this Economist article ponders whether it could be the only year it returns figures in black, as the established UK supermarkets are developing a suite of e-commerce fulfillment solutions for their customers, with the click-and-collect option becoming increasingly popular with consumers, while the future of Ocado’s tie-in with Waitrose also in doubt.

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