© Hafakot |right wrong
© Hafakot |

While the freight industry has much work to do to go digital, players must not rush into decisions triggered by fear of rivals with better technology, forwarders and airlines have warned.

“We are at the beginning of the fourth industrial revolution,” said Phil Coughlin, chief strategy officer for Expeditors.

“There is a tug of war going on in the industry; who is going to create a collaborative cloud platform? There are a whole new set of competitors – digital forwarders– and established forwarders need to be ...

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  • Gary Ferrulli

    March 20, 2018 at 5:24 pm

    Most technology related articles etc are more hype than fact. Blockchain will not solve all supply chain issues – ever. Other initiatives the same. Phil Coughlin is right, there are some advantages to technology and digitization IF you know what you are getting and what issues is resolves or helps with. But you better start with processes, review and refine them, then find technology that supports the right processes. And those need to be reviewed on a constant basis, the Japanese theory of constant improvement.