Africa's move to a consumer economy

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By Alex Lennane

22/01/2015

There is something not right about talking of the “profit potential of poor regions”, but this otherwise interesting article notes that Africa has an emerging consumer class which would like access to more products – and that is where its growth will lie. Investment is becoming easier; Rwanda, for example, is easier for business than Italy, apparently. And with analysis from SCM World, anyone eyeing opportunities in Africa should have a read.

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