News / Cross-selling and co-operation the key to Maersk's 'new direction'

APM Terminals, Tangier, Morocco, 29 June 2011

Maersk’s decision to pay a premium $4bn for Hamburg Süd was influenced by the integration and cross-selling strategy of its umbrella Transport & Logistics (T&L) division.

This will not only see Maersk Line add 600,000 teu of capacity to its fleet, but additionally the German carrier’s container volumes will, where possible, be handled ‘in-house’ at APM Terminals facilities around the world.

At the company’s annual Capital Markets Day in Copenhagen yesterday, group chief executive Soren Skou said Hamburg Süd would add “significant ...