News / Instacart's tech push could see 15-minute grocery delivery; but worth the price?

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With the launch of its online platform, Instacart is striving to cut grocery deliveries to 15 minutes – however, observers question the benefits of such acceleration.

The US online retail enabler has “sailed through the pandemic”, seeing its valuation double twice, and now it is trying to tie-in clients more firmly with a platform that harnesses a suite of enterprise-grade technologies.

The Instacart platform launched late last month offering customers capabilities to run online selling, integrate bricks-and-mortar operations and manage fulfilment and ...