News / Technology is key to boosting repeat business for e-commerce delivery firms

Forwarders can help retailers keep customers and improve loyalty by offering new channels of communication and subscription delivery models.

Repeat customers make a 23% contribution to overheads, while new customers account for just 3.5%, Andrew Curran, CEO of customer loyalty specialist Retain.me, told The Delivery Conference last week.

“You need to get more value from customers. You may get happy customers – but that is not loyalty. You must deliver the minimum expectation – the right product at the right time – but that ...