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Readers may remember that in March, The Loadstar wrote a blog from IATA’s World Cargo Symposium suggesting that Gacag needed a different strategy for getting its message across.

The blog was triggered by a poll of the delegates, which revealed that 84% of them didn’t know or understand what Gacag does. (For those who still don’t know, Gacag, the Global Air Cargo Advisory Group, was formed to bring together all parties across the supply chain to focus on areas in need ...

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