News / Shippers want to be partners with carriers not just 'customers'

13/04/2017

Shippers would prefer to be treated by container lines as partners rather than customers, according to a new survey.

TShippers want to be partners with carriershe European Shippers’ Council (ESC) and logistics consultancy Drewry Supply Chain Advisors jointly surveyed hundreds of shippers around the world on series of 16 service attributes and asked them to rate their experiences of dealing with box carriers on a scale of one (very dissatisfied) to five (very satisfied).

The three areas of service or price with which shippers and forwarders ...

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Steve Cameron
April 17, 2017 at 12:12 pm
With The European Shippers Council survey saying shippers want to be treated as partners as well as customers, and Philip Damas of Drewry Supply Chain Advisors, suggesting carriers need to continue to invest in the softer aspects of their business, it will be interesting to hear from those that have been able to measure the returns on soft assets – IT systems and people.

The Liner Industry has been quick to invest in hard assets (bigger ships) and just as quick to shed soft assets (people), when the hard asset investments cause over capacity. Perhaps a better way of comparing the return on investments on both sides of the business might produce a more balanced approach?

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