Cup and ball guessing game


When Uber Freight debuted in 2017, the platform was carrier focused as many digital freight platforms were in their early years. After all, freight doesn’t move without carriers, and a competitive carrier base will draw shippers.

As the product matured, the company shifted attention toward shippers. The platform that provided the convenience to drivers in 2017 was offered to shippers in 2018.

Uber Freight has spent much of the last year partnering with TMS providers to make its service easier to ...

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