Flowers won't grow at Schiphol as it focuses on cargo quality not quantity
Schiphol needs to “reinvent” itself – and then tell the world it has done so, ...
There is an interesting exchange in Dutch paper Nieuwsblad Transport, between Schiphol and Brussels airports. It all boils down to data capture. Swissport Cargo has complained that Schiphol’s freight volume figures don’t include the air road freight, which, it argues, distorts the airport’s real volumes. Schiphol responded that it is hard to capture that data correctly and can lead to double-counting. Fair enough. But then, in comes Brussels saying Schiphol is “missing the mark”.
“With our digital transport data per route, we can make everything, including road transport, transparent,” said BRU cargo chief Steven Polmans. “It is therefore a valuable tool for us to see where our strong, and less strong sides are as an airport.” Worth a read, even if it’s via Google Translate.
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