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Nike’s plan to reduce its manufacturing-to-market supply chain from 60 days to 10 was used as evidence in a Loadstar op-ed piece last week as representing one of the biggest threats to container shipping and established big box logistics. Much of it revolves around a long-term programme to relocate its production facilities much closer to its most important end market, North America. It will be heavily reliant on help from its 3PL, Flex, and is examined in detail in this article on Quartz, which compares an contrasts its efforts with the Adidas Speedfactory in Germany. It is perhaps fitting that competition between the two main players in the design and manufacture of running shoes has now become a supply chain race.

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