US 'annual shopping orgy' sees record sales as retailers heavily discount
Once again, US consumers have shrugged off fatigue and kept the retail sector humming, with ...
The financial cost to major shippers of the twin supply chain challenges of container shortages and port congestion are becoming increasingly apparent as BCOs begin to report quarterly figures.
On Friday, US footwear and apparel giant Nike released its third-quarter results – covering its operating performance from December to the end of February – which revealed quarterly revenue in North America down 11% year on year.
This was a result of “container shortages, transportation delays and port congestion”, which interrupted the flow of inventory supply, resulting in supply shortages relative to continued strong marketplace demand, explained Nike chief financial officer Matt Friend.
Total Q3 revenues – footwear, apparel and equipment – in North America fell from $3.98bn the year before to $3.56bn this year, meaning that the container supply chain issues wiped out around $420m in sales for Nike in just three months.
Data from different analysts varies in numbers, but shows largely the same trends: according to the eeSea liner database, the average vessel delay at Los Angeles in January was 11.5 days, increasing to 14.1 days in February, before dropping to 11.8 days this month. Neighbouring Long Beach was better – average vessel delay of 9.8 days in January improved to 8.8 days the following month, but have got worse and are currently around 10.8 days.
According to the Ocean Insights, recently acquired by Project44, median delays to services calling at Long Beach from Shanghai fell from 4.2 days in December to one day in February, while Los Angeles saw median delays for ex-Shanghai vessels triple from 3.1 to 9.3 days. Ocean Insights data also revealed that, in February 2020, the median delay at Los Angeles on services from Shanghai was just half a day.
Meanwhile, Nike’s EMEA region revenues were down by a similar percentage, although this was more to do with the closure of nearly half its stores in Europe due to lockdown restrictions.
However, Nike also revealed that the west coast port congestion and container shortages had resulted on a 15% year-on-year increase in inventory on its balance sheet at the end of February, which amounted to some $6.4bn worth of stock.
In this respect, it might find itself in a better situation than some of its competitors, according to new analysis from SeaIntelligence Consulting, which suggests that many US retailers are failing to adequately restock their warehouses in the face of continued strong consumer demand.
The analysis found that while US inventory levels remained constant through the second half of last year, they declined significantly at the beginning of 2021, which indicates that “the demand boom experienced in the second half of 2020 was sufficient to cater for the sales, but not sufficient to fully replenish the inventories”.
SeaIntelligence CEO Alan Murphy said: “In the past 29 years, the US economy has never seen such a low level of retail inventory size, relative to sales, as in January 2021 – and this is despite the boom in import cargo.
“The growth rate in spending on goods in January 2021 was higher than at any point during H2 20. In other words, the boom in the US in terms of goods is accelerating, not slowing down. These developments lead to the conclusion that the pressure on the containerised supply chain into the US will not abate in the near-term.
“If anything, the January data points to an increase in the strength of the boom, as especially retailers struggle to not only keep up with sales growth, but also to replenish their inventories,” he added.
“And this is where we hit the chicken-and-egg effect. The current bottlenecks prevent importers from getting their cargo in time, causing some to try to front-load volumes, to secure timely delivery. This in turn intensifies demand pressures, making the bottlenecks worse – keeping the high pressure on freight rates.
“When demand is strong and inventories are low, rates are likely to stay high,” he said.
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