ID 122583091 © Marcovarro |
ID 122583091 © Marcovarro |

In economics, there are two ways to go to market. In simplified terms: generate supply to create demand, drawing from Say’s law in the early 1800s to its revisited versions from Keynes, or meet demand with supply of new services and goods. In the process, value creation – not necessarily money per se – is of paramount importance.

Geneva-based MSC, alongside its major shipping peers Mærsk and CMA CGM, abides by the latter credo in air cargo as it emerged yesterday, ...

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