ID 122583091 © Marcovarro | Dreamstime.com
ID 122583091 © Marcovarro | Dreamstime.com

In economics, there are two ways to go to market. In simplified terms: generate supply to create demand, drawing from Say’s law in the early 1800s to its revisited versions from Keynes, or meet demand with supply of new services and goods. In the process, value creation – not necessarily money per se – is of paramount importance.

Geneva-based MSC, alongside its major shipping peers Mærsk and CMA CGM, abides by the latter credo in air cargo as it emerged yesterday, ...

Subscription required for Premium stories

In order to view the entire article please login with a valid subscription below or register an account and subscribe to Premium
Premium subscriber
New Premium subscriber REGISTER

Comment on this article


You must be logged in to post a comment.