© Jarretera
© Jarretera

FedEx has said it will tread carefully with TNT’s brand in Europe, which in some regions has greater strength than its new parent’s brand. As FedEx announced its results, which The Loadstar will cover in depth on Monday, chairman Fred Smith noted that the acquisition, the largest in the integrator’s history, amounted to “two plus two equals seven … so to speak”. Next year will be one of “intense integration”, with a culture that is “very, very similar to ours”. Brand changes would be strategically made – “because candidly we want to leverage the strength of the TNT brand during the integration,” said executive vice president Mike Glenn.

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