CEVA Logistics creates new ground transportation business led by Jérôme Lorrain

CEVA Logistics has launched a ground transportation division, distinct from its existing air, ocean and contract logistics businesses.

It will be led by Jérôme Lorrain as chief operating officer, who is set to relocate from Dubai, where he was the company’s executive vice president of Balkans, Africa, Middle East and Central Asia (BAMECA) cluster, to CEVA’s US corporate HQ in Houston.

He has also been appointed to the CEVA board reporting to group chief executive Xavier Urbain, while his successor as BAMECA executive VP is Fuat Adoran, currently managing director of the Turkey and Balkans sub-cluster.

Mr Lorrain is an industry veteran and prior to joining CEVA was chief executive of Wallenborn Transports in Luxembourg where over the course of five years he led a strategic transformation of the organisation. Before that he held a variety of managerial roles with Kuehne + Nagel.

CEVA said the new ground business line will “remain strongly embedded as a part of the local cluster strategy, which was part of the new operating model introduced in 2014”, and Mr Lorrain’s firstly task will be to optimise the US organisation by developing its regional footprint, and aligning its global approach “through stronger coordination and optimisation of processes”.

Mr Lorrain said: “As a global provider, we want to offer the most professional end-to-end solutions to our customers. By adding this fourth business line we have an opportunity to even better leverage the existing network we have in some parts of the world and reinforce our air, ocean and contract logistics global product offering.