Cainiao: ecommerce is a happy journey for some

© Timon Schneider

The Loadstar has launched a series of reports on the ecommerce sector, which has been driving growth in air cargo. But are there clouds on the horizon that should worry air cargo stakeholders in particular?

Ask most Europeans whether they have bought goods from Alibaba’s platforms, and the answer is ‘no’. And yet, visit Alibaba’s logistics arm Cainiao’s warehouse in Liege, and clearly someone is buying.

According to Ecommerce News Europe, Alibaba is in fact targeting European SMEs. German SME buyer numbers on the ...