News / Analysis: Freightos breaks the mould again as it moves toward an IPO

© Titipong Jaiharn |

Freightos has once again broken the mould, signing a Chinese airline to WebCargo, the first from the country to join an airfreight booking platform.

The press release shows the deal with China Southern is, in fact, for imports into China only, but it still marks a significant foray into an as yet untapped market for booking platforms.

While Freightos pointed to the value of the entire Chinese export market in its statement, in fact China Southern’s total international volumes – import and ...