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Digital disruptors will no more kill-off today’s forwarding sector than the advent of European rail did in the 1800s, according to director general of the British International Freight Association (BIFA), Robert Keen.
This week he described reports suggesting the rise of software start-ups spelled the end for forwarders as “PR puff”.
He told The Loadstar: “There’s this idea that if forwarders do not adapt, they will die – but you just need to look back at the sector’s history, it has always adapted.
“One forwarder I ...
Comment on this article
Ian Matheson
April 07, 2018 at 7:20 amMr Keen has nailed it with the comment ‘PR puff’
We need more investigative journalism and not just in the freight sector, not dependence on PR spin.