News / 'Forwarders are the real integrators of logistics in the supply chain'

06/10/2017

Sea freight forwarders are in a strong position to survive industry disruption from digitisation, but they must make better use of supply chain data or risk losing out to shipping lines and IT-driven logistics startups.

In a defiant speech at the FIATA World Congress in Kuala ...

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Michael Canon
October 06, 2017 at 2:02 pm
Freight forwarders have always had this opportunity, yet they have always lamented, “We are in a low margin business” and cannot invest to do what the integrators have done for decades: provide real time visibility. Today that argument can no longer serve as an excuse to justify ignoring customers demand for real time, all-the-time data visibility. SaaS, APIs, IoT, batteries, labels, packaging are technology enablers that are on the shelf. Put it all to together and the future is so bright you gotta wear shades. While you are at this task add in the Customs of the world in a Globally Networked Customs, AEO, SAFE, and Sweden”s Staircase clearance process and you’ll have a winner.

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