News / Strategic rethink by carriers on their approach to air cargo is needed

© Ryan Fletcher

Airlines must change their strategic approach to cargo, or they will lose high-yield traffic and be reduced to commoditised business, warns Stan Wraight, former air cargo executive now president & CEO of Strategic Aviation Solutions International.

If carriers want to avoid a repeat of the loss of the express business to the integrators, they have to play to their strengths and offer a product the market wants, he says.

“Airlines have got to be on the value side,” he stressed.

The shortage of ...