What big data brings to the stressful life of a container line CEO

© Viorel Dudau

Think of this blog post from supply chain software provider Quintiq as a companion piece to our story today: the latest on Hyundai Merchant Marine financial restructuring – or lack thereof… Quintiq’s Kris Kosmala argues that container lines that continually focus on cost control are ultimately playing a zero-sum game – at some point there are no more costs to cut. Instead, lines should focus on revenue management: “The only time a line can master higher profits out of their revenues, is when it uses the power of all that data to outsmart their competitors.”