Premium 'Daily Maersk' service abandoned as shippers fail to pay the price

© Khunaspix Dreamstime.

Yesterday, we reported that shippers have called for faster and more reliable deepsea services – and for that they would be prepared to pay a premium. But The Loadstar also noted that Maersk had nevertheless dropped its Daily Maersk premium service. This article goes into more detail – the line admitted that there were insufficient numbers of customers willing to pay the premium, while there was considerable extra cost in laying on a service with 95% on-time delivery. Shippers have not been putting their money where their mouth is.