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First published on Maritime CEO, this blog post by Jonathan Wichmann, a social media editor who recently completed a two-year secondment as Maersk Line’s head of social media, charts the unlikely story of how the world’s largest container line became a Facebook favourite. Even more interestingly, he uses this as a prism to explore the challenges facing shipping. Edifying stuff for those who fail to see the connection between ships and social media.

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