Executive shake-up at IAG Cargo as David Shepherd is appointed director of digital ventures

Yet another executive management shake-ups took place in the air freight industry this afternoon after IAG Cargo announced a treble of appointments, including the creation of two new roles.

IAG veteran David Shepherd (pictured above) has moved into the newly created post of director of digital ventures, while Lynn McClelland has become the airline’s inaugural director of worldwide operations.

Joining them on the executive team is Camilo Garcia, who will take over as IAG’s director for sales, marketing and product – expanding on his current duties as head of sales.

All three have long associations with IAG, having joined British Airways – as it was then – in 1998.

But while Mr Shepherd and Mr Camilo have spent their entire careers with the carrier, Ms McClelland left it in 2004 and joined General Electric as European manager for its corporate initiatives group.

A little over two years after joining GE she took up a managing director position with contract catering company Elior before founding marketing outfit The Frugal Trading Company.

However, British Airways enticed her back as head of catering in 2011 – which she held for four years before taking over head of terminal move at Gatwick.

The year Ms McClelland joined GE, Mr Shepherd was appointed general manager of cargo in Europe for BA, holding the post for two years before promotion to vice president of cargo in the Americas.

He has since held several senior roles within the cargo division and, earlier this year, founded cross-border, e-commerce shipping outfit Zeneda, for which he continues to act as managing director.

Mr Garcia has worked for both the passenger and cargo divisions, having held various commercial and business management roles.

IAG Cargo chief executive Lynne Embleton said the new executive structure will put the carrier in a “strong position” as it looks to “transform” itself under her stewardship.