News / Digitisation and a shift in buying power is putting pressure on shipping rates

© Diego Vito Cervo | Dreamstime.com - Business man with shipping containers

The battle for a market that could amount to 30m teu globally is now between carriers, forwarders and digital offerings, delegates at this week’s TOC Container Supply Chain conference in Rotterdam were told.

Lars Jensen, chief executive and partner of SeaIntelligence Consulting, said: “There will be a fundamental change in the competitive dynamics between carriers, and this will take place no matter what happens in terms of supply and demand in the liner trades.

“There is a shift in buyer power, created by ...