Supply chain radar: Behind Coca-Cola's breakbulk blueprint – 'taste the feeling'
Why and for whom the shipper chartered those three vessels?
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Shippeo has been selected by Coca-Cola HBC, one of the largest strategic bottling partners of the Coca-Cola Company, to provide real-time visibility for road transportation across markets.
With a geographical reach that stretches from the west coast of Ireland to the east coast of Russia, and from the Baltics to Nigeria, Coca-Cola HBC’s unique portfolio of brands, mix of geographies and distribution channels make it a leader in consumer packaged goods, as well as the world’s most sustainable beverage company, according to the Dow Jones Sustainability Index (DJSI).
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