Comment / Supply chain radar: Behind Coca-Cola's breakbulk blueprint – 'taste the feeling'

ACC

By Els de Koeijer & Gavin van Marle

30/11/2021

Yesterday came the news that UK supermarket Asda has become the latest shipper to charter its own vessel to overcome the supply chain chaos – a ship carrying 350 boxes is now en route to the UK.

These stories are becoming increasingly common, but the stand-out star remains remains the world’s favourite soft drink… remember the Coca-Cola post on social media that went viral for choosing breakbulk over containers?

Quick recap

“When you can’t get containers or space due to the current ocean freight ...

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Topics

Asia-East Africa Asia-South America breakbulk Coca Cola Coca Cola's supply chain Coca-Cola FEMSA Customer-carrier relations De-containerisation Supply chain radar AP Moller - Maersk Hamburg Sud Kuehne + Nagel Market insight Playing the asset game Vertical consolidation

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