News / 'Risk-averse' Belgium could play a bigger role in global e-commerce

Péter Gudella

Belgium lags behind its European neighbours when it comes to domestic e-commerce, but hosting numerous SMEs, it has the potential to be a major player in the global market.

Last year, some €10bn was spent online in the country – however, with double the population, the Dutch market was worth €24bn.

Danny van Himste, MD of DHL Express in the country, said Belgium suffered from a national “risk-averse” nature, but felt that its significant SME market could put it in good stead.

“In general, Belgian culture is risk-averse, with the country ...