News / Loss-making HMM stays bullish, but its 'leading carrier' ambition is 'a pipe-dream'

© Vladimir Serebryanskiy

Hyundai Merchant Marine’s long-term aspiration to become a “leading global carrier” with a market share of 5% is a pipe-dream, according to maritime consultant Drewry.

It advises the ambitious South Korean carrier to instead “focus its energies on restoring its profitability and reputation”.

HMM’s 2018 strategy is referred to, in a slightly more detailed 2017 earnings commentary released yesterday, as “a leap toward a vision” of regaining a top global ranking, which it said it would achieve by building on its status as South Korea’s ...