Choose a ‘happy’ colour for liner success

© Jiri Hera | Dreamstime

With few exceptions – the livery and design of Hamburg Sud vessels comes to mind – container vessels have become extremely bland as they have got bigger.

The “fat ladies”, as the new ultra-large container vessels are often inappropriately described, have got wider, longer and higher, and now resemble floating container quays.

In fairness to the container lines, the interest of shippers – many of which rarely see the ships they book their containers on – is restricted to price and reliability.

It is refreshing, therefore, to hear ...