The concept of online booking with businesman and laptop
© Elnur

Efforts to digitise and modernise the air cargo booking process are gaining momentum, with a “world first”, according to Sinotrans.

Today, the group’s air freight division, Sinoair, announced that customers would be able to book air freight via its new e-booking platform, launched in partnership with ...

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  • James Bradford

    September 09, 2019 at 8:08 pm

    This story is total nonsense. Was any research done to backup this claim? Or do you just publish stories with no factual basis? The world’s first cargo platform is actually entering the market 4 years late. Very lazy journalism …

    • Alex Lennane

      September 10, 2019 at 1:00 pm

      Hello James, and thank you for your comment. We are well aware that this is not the world’s first cargo platform! But it is – according to Freightos and Sinotrans – the world’s first “direct to customer” air booking platform, which offers global contract rates, dynamic pricing or ad-hoc requests, and allows customers to receive instant booking confirmation. We did point out in the article that this was a claim made by Sinotrans, not by us. I hope that helps.