Middle East premium fades – but AI boom keeps air freight rates aloft
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In a world where global trade is still growing but disruption is constant, traditional supply chain models are starting to show their limits. Built for scale and efficiency, “one-size-fits-all” logistics no longer reflects the very different risks faced by industries today.
In this episode, DP World COO Beat Simon explains why supply chains need to be designed around specific sectors – and what it means to “orchestrate trade”, rather than simply move cargo.
With specific examples of retail and healthcare verticals, he shares how small changes in routing and handling can bring products quicker to market, increase visibility, extend shelf life, reduce waste, and protect margins – offering a practical example of how logistics is becoming more tailored, integrated, and value-driven.
Listen now to hear all about how DP World is utilising its Trade Platform ‘toolbox’ to tailor supply chains in an increasingly volatile market!
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