Air cargo embraces online distribution – and the data it provides
Even the more reluctant airlines are now embracing booking platforms, in a bid to give ...
Singapore Airlines to use IBS Software’s iCargo
PRESS RELEASE
Asia focus: Partnership with Singapore’s national flag carrier will enable bookings for high quality cargo capacity in Asia’s busiest hubDigitalization excellence: Airline leverages cargo.one’s digital technology to ensure impeccable end-to-end booking experience for cargo customersSingapore | Berlin, February 17, 2022 – Singapore Airlines Cargo and cargo.one today announced a global partnership to bring the airline’s internationally acclaimed, high quality cargo services to the real-time digital booking platform. By partnering with cargo.one, Singapore Airlines Cargo joins the online sales channel of choice, and gains access to cargo.one’s large global user base of freight forwarders. Singapore Airlines Cargo’s partnership with cargo.one is a further step in applying digital innovation to deliver the best possible digital experience for its cargo customers. Within a few clicks, freight forwarders using cargo.one can search, book, amend and track Singapore Airlines Cargo bookings in real time, and seamlessly collaborate with colleagues on bookings – all in one place.The airline decided to partner with cargo.one based on its strength of technology, proven track record in facilitating excellent digital booking experiences, and its expert collaborative approach for unlocking maximum airline agility and value from digital distribution.Chin Yau Seng, Senior Vice President Cargo, Singapore Airlines, comments, “At Singapore Airlines, we are committed to the continued digitalization of all areas of our business. Through our partnership with cargo.one, we have the ability to offer our customers an enhanced online booking experience with greater speed, flexibility, and convenience. This is one of many steps that we are taking to provide a more seamless experience for our cargo customers”.“We are proud to partner with Singapore Airlines Cargo globally and bring its excellent cargo services to cargo.one users. Both companies share a strong motivation to continually raise standards and efficiencies in all aspects of cargo booking”, says Moritz Claussen, Founder & Co-CEO of cargo.one. “Among many aspects, Singapore Airlines Cargo brings to the table invaluable Asia market insights”, he adds.Partners in digital sales successSingapore Airlines Cargo and cargo.one are working together to combine expertise and tailor cargo.one’s technology to the airline’s exact needs. As part of its data-driven decision-making, the airline can now leverage the real time data feeds and market insights and benchmarks from cargo.one360 – cargo.one’s data and analytics solution. The facility greatly helps airlines to understand customer choice data and improve revenue management and pricing.In addition to its strong technical expertise earned across many airline integrations, cargo.one is proficient in steering digital business growth. To bolster this support, cargo.one has recently appointed Fabrice Godeau as Vice President Airlines, Asia Pacific. With 25 years’ experience in the region, he has an extensive background in working with airlines and airports to increase performance through effective technology transformations.Fabrice Godeau comments, “I am thrilled to come onboard cargo.one to help supercharge the future of air cargo and particularly in the Asia Pacific region. With an expert team dedicated to driving airline digital sales growth, we will be supporting Singapore Airlines Cargo and other airlines in the region – creating a new stream of revenues and enhancing service delivery through digital distribution.”In the first phase, from July 2022 freight forwarders will have access to Singapore Airlines Cargo’s capacity using the cargo.one marketplace. The partnership provides cargo.one users with additional access to sought-after Asian destinations such as Singapore, Bangkok, Shanghai, and Manila.
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