Call it fit-for-all-the-ones-we-want.

All round?

There’s plenty of evidence on a day-to-day basis of how the ocean carriers exploit their dominant market position, with one of the most prominent players, Denmark’s AP Møller-Mærsk (APMM), and its all-in – “integrated container logistics and supply chain services” – strategy receiving its fair share of blame from 3PLs in the supply chain.

And just as tension in B2B relations escalates, more broadly, the resounding success of the container shipping companies seems to be making as many enemies ...

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