Comment / OceanX: Seeing red

ID 103483010 © Elnur | Dreamstime.com

Welcome to the second half of the year. 

Things are not looking pretty, unfortunately: the downturn of our industry is in full swing, margins continue to suffer in the new low-rate environment, while any volume rebound seems out of sight and hope of a sudden peak season won’t cut it (kind reminder: hope is not a business model).

Some bitter medicine must be administered, sipped and swallowed by several markets and organisations.

(’Peak, what peak?’ compounds the risks indeed.)

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