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Ship for Driscoll’s? In the berry transportation business? Well, here’s an opportunity to understand your customer better. In a long and well-researched article, Bloomberg examines the growing and breeding methods for strawberries – meticulous tasting and testing are behind each variety, which are sold to exacting customers. But it’s also a tough time in the berry business: California’s drought, increasing labour costs and a phase-out of a pesticide has seen the state’s strawberry production decline 11% in the past two years.

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