Comment / Market Insight: Q&A with Fauad Shariff – digitisation is often a matter of 'garbage optimisation'

Fauad Shariff

It is almost a year since I first talked to Fauad Shariff, co-founder and chief executive of New York-based CoLoadX, and last week I returned to him once more in my ongoing quest to understand more about the digital challenges that the ocean freight trade faces, at a critical time when a slew of new market entries claim to have monetised the so-called data stack.

We talked about some of the key aspects that characterise the current changes, which contain both opportunities and ...