ID 27194297 © Catiamadio |

In September 2020, a senior executive at a prominent freight forwarder penned some thoughts that were never published. Given the latest on the topic, I revisited his remarks. Summary: ’The digit(al)ization lemming effect!’ – and the lessons they carried. A shortened, slightly edited version of his compelling ramblings follows – you’ll soon realise how predictive and still current , certain takes are. Little bits in “[…]” added by the editor. 

It’s difficult to browse through LinkedIn or logistics industry media without getting hammered ...

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