Logistics startups changing India’s e-commerce supply chain

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It’s the perfect market for disruption – in part because there’s so much ineffciency. But the e-commerce start-ups in India are investing in their own logistics arms, which is preventing them from making immediate profits. Flipkart re-acquired its logistics company, Instakart, while Snapdeal has invested significantly in logistics start up Gojavas. Being India, there are some interesting ways companies are using existing structures for deliveries. Roadrunnr is using electric scooters, while Jugnoo has opted for auto rickshaws. Interesting article for anyone watching e-commerce delivery, or Indian logistics.