Is Maersk ready to reinvent itself?

© Ciolca

Entirely coincidentally, in the same week that we publish our LongRead on the deployment of Maersk’s remote container monitoring system, comes this op-ed from Danish publication ShippingWatch on the carrier’s attempts to transform its business. It is also a long read, questioning whether the world’s largest shipping line understands what it truly means to “do a Tesla”. True transformation, this piece argues, would be “the development of the exponential platform which will democratize the global cargo and goods transport … which will enable carriers, terminals, forwarders, producers, consumers, banks, customs authorities and other stakeholders in the global supply chain all act on and through the platform”. Interesting stuff.