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News / 'Fear of being first' may be the biggest hurdle for blockchain in logistics

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Internal resistance, or fear of being first, could be one of the most challenging aspects of introducing blockchain into logistics.

Paul Brody, global blockchain leader for EY, told members of the Blockchain in Transport Alliance (BiTA) in Atlanta this week that his firm had developed a blockchain-based ...

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  • Jordan Blake

    June 12, 2018 at 3:42 pm

    At the rate this digital world is moving, the biggest and most profitable companies are the ones that keep innovating and keep moving forward.

    • Ale Pasetti

      June 12, 2018 at 5:27 pm

      Well, kind of – if I may. In fact, the smaller and less profitable companies (with plenty of access to VC funding, though) is where innovation resides, and this typical in the tech industry. But I surely agree, the biggest asset-light companies in the supply chain are aware they need to do more to maintain a competitive advantage.

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BiTA blockchain Blockchain in Transport Alliance BNSF EY FedEx technology Tomorrow's world... is here today