Comment / EXCLUSIVE: Another ex-Ceva exec to join MSC's (French) forwarding arm

ID 33755622 © Gajus | Dreamstime.com

In an AI world where chasing volumes rather than people rules, MSC is playing its own game at the expense of CMA CGM in forwarding – chasing people who can bring in volumes.

In essence, targeting senior executives that Ceva Logistics could have kept following its Bolloré Logistics buy*, but one way (gone) or another (pushed), they didn’t seem to need.

(*Remember: MSC is rumoured to have bid for Bolloré Logistics ahead of CMA CGM, hence “saving” several billions by… losing out, ...