Rumours of the demise of globalisation may be exaggerated
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By Alex Lennane
DHL announced today the launch of a new programme, DHL Exported, to support the fashion industry worldwide. It will help designers who are already established in their local market and are gaining momentum internationally, to further their global footprint via the world’s most powerful fashion week platforms. Designers from around the world will submit an application package and select a foreign event of their choice: Mercedes-Benz Fashion Week in New York, London Fashion Week, Milan Fashion Week or Mercedes-Benz Fashion Week Tokyo. A committee of regional experts in each of these markets will review applicants and decide which designer demonstrates the most promise to benefit from debuting their collections at the event.
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