Comment / Against the odds: Sparkling Mærsk on a roll – 'we are doing it for you'

Most supply chain actors prefer not to disclose the relationships they enjoy with major clients, the shippers; while others conveniently play that card to their advantage when the time is right, and it’s in the public interest to understand how global logistics is changing, stress-testing supply chain effectiveness worldwide.

One of the latter kind is Denmark’s AP Møller-Mærsk (APMM), which today held its Capital Markets Day (CMD) and had the CFO of Puma, Michael Lämmermann, joining the conversation.

That was a brilliant ...